In January 2011, McCann Manchester were looking to set up an Apprenticeship scheme as part of their ‘Talent Tree’ programme to attract, retain and develop talent within the business. After considering pitches from numerous training providers, they selected Macclesfield College’s East Cheshire Business School to deliver the groundbreaking training they needed.

Marketing Apprentice Chris Davies with Robin Wilson, Director of PR and Social Media at McCann Manchester

As a Chartered Institute of Marketing (CIM) accredited training provider, Macclesfield College worked with McCann’s Talent & Development Director, Darren Minshall, to develop a bespoke Advanced Apprenticeship in Marketing.

The programme breaks new ground by including the CIM Introductory Certificate in Marketing, in addition to the City and Guilds NVQ and Technical Certificates in Marketing normally studied with an Advanced Apprenticeship, giving McCann’s apprentices enhanced skills and a more complete set of qualifications.

Commenting on the scheme Darren said: ‘Taking on apprentices is an excellent way to bring young, vibrant and diverse talent into our business. Macclesfield College was instrumental in helping us develop an Apprenticeship framework to suit our business needs and we’re so pleased with how it’s going that we are looking to double the intake to eight places for next year.’

Marketing Apprentice Chris Davies with Robin Wilson, Director of PR and Social Media at McCann Manchester

McCann Manchester has posted a video detailing the success of their Apprenticeship scheme on their website and Darren also presented it to local employers at an Apprenticeship Business Breakfast held recently at Macclesfield College.

McCann Manchester’s experience of working with Macclesfield College is validated by the recent Ofsted inspection which rates the ‘quality of provision’ for Apprentices and work-based learners as Outstanding (grade 1), and reports that leadership and management of the programmes and the outcomes (the results) for students are Good.

Macclesfield College assisted McCann in the recruitment of their apprentices, placing the vacancies on the College’s Apprenticeship web page and by hosting an Apprenticeship and Jobs Fair, through which McCann found two of their apprentices.