OVER the past couple of years, the development and progression of Macclesfield College has really caught the eye, with its broad-based course provision and expert delivery helping to make this multi-award winning FE college a recognised leader in the key North West region.

Now this pioneering organisation is taking its ongoing growth and evolution one step further, by introducing its own permanent make-up and eyebrow academy – a first for the region’s further and higher education sector.

Launched in partnership with Hale-based beauty therapist and certified cosmetic tattooist, Sarah Amelia Fogg, the new ‘Brows by Sarah’ academy at Macclesfield College delivers a VTCT (Vocational Training and Charitable Trust) approved course that provides the perfect platform on which to build a career in permanent make-up and eyebrows.

This exciting and contemporary academy was officially rolled out on Tuesday 25th February, with a free, live demonstration evening given by Sarah and her assistant Jordana Lynch, in one of the College’s fully-equipped treatment rooms within its own cutting-edge Pure Hair & Beauty Salon. Sarah took the audience through the permanent make-up process, by reshaping and touching up Jordana’s eyebrows with a Goldeneye digital tattooing machine.

This twenty-minute procedure showed those in attendance the basic principles of colour correction, fluffing, pigmentation, adjustment and filling in, to create the most natural-looking and beautiful hairstroke and ombré brows. “Everybody wants natural nowadays,” explained Sarah on the evening, “but, of course, everyone’s idea of natural is slightly different. My motto is “your brows but better”, so no-one ever suspects that one of my clients has had any permanent make-up applied. The basis of this is to sit down first with the client, assess their skin colour and type, as well as the proportions of their face, before suggesting the most flattering and natural eyebrow shape for them.”

A genuine trailblazer in the region’s hair and beauty sector, Sarah uses the Goldeneye machine to apply the permanent make-up which is virtually pain-free, long-lasting and less invasive than microblading. Following their enrolment on the course, each student will be given one of these machines – worth over £750 – as part of their kit, which will also include a range of non-fade Li pigments. “The Goldeneye machine gently pricks the skin,” explains Sarah, “and the pigment is then simply air-brushed into the top layers, and this typically lasts between one and a half to three years.”

Fully accredited by ABT (Associated Beauty Therapists), this leading-edge, new course is already almost fully booked for this year, but limited places still remain – call 01625 410 000 today for more information! It consists of 4 days – 2 days theory and 2 days practical, where students work – under expert supervision and tuition from Sarah herself (a qualified and approved VTCT provider) – on specially formulated, fake skin before moving on to work with live models, again fully supported and mentored by Sarah Amelia Fogg, with assistance from Jordana Lynch.

“Permanent make-up and cosmetic tattooing is currently one of the fastest-growing and most lucrative sectors in the hair and beauty industry nationwide,” confirms Sarah, “so there really has never been a better time to enter this growing industry, master the latest techniques and perfect the current eyebrow trends.

“I can honestly say becoming a permanent make-up artist has changed my life, and I have had neither the time, nor the need to look back since I qualified more than four years ago. Today, I own my own state-of-the-art clinic and training room in Hale, which benefits from a diverse and growing global client base, as I have clients that fly in from Europe and even Dubai to have their eyebrows maintained.

“With hard work, dedication and the right training and support,” concludes Sarah, “you really can achieve anything in this sector, and I can’t wait to share this journey with my first intake of students at Macclesfield College.”

Speaking before the live demonstration event, Principal and Chief Executive of Macclesfield College, Rachel Kay expressed her delight at adding the ‘Brows by Sarah’ Academy to an ever-growing list of high quality courses and programmes on offer at Cheshire’s leading FE education and training college (according to the latest Department for Education performance tables).

“To be able to add someone of Sarah’s undoubted calibre to our team here at Macclesfield College is extremely satisfying, and it certainly strengthens our wider hair and beauty offering in response to continued demand for high quality training in this key area of the region’s economy.”