The following blog post focuses on what SEO is, why it’s important, and why you should come to Macclesfield College’s FREE Digital Marketing course on Wednesday 12th December. It’s not as daunting as some people may think, and we’re here to tell you why you need it.

To put it simply, Search Engine Optimisation SEO is the process taken to put your website at the top of search engine listings. Google prioritises websites and webpages that it considers to be authoritative and relevant. To do this, it puts a lot of focus on the number of quality links from other pages and the standard of your content, as well as keywords.

By writing authoritative content, your blog/websites will end up being linked to by others in their blogs and social feeds. Over time, Google will identify your content as being a leader in that particular subject, and rank your pages higher in search engine results.

So why do you, as a business owner or Marketeer, need to know about SEO?

Organic Search is usually the primary source of website traffic

Through an increase in links and from ranking higher in search engine results, the organic traffic to your page will increase. Organic traffic is essential if you want to drive customers to your website, hence SEO being an integral part of your strategy.

SEO means increased engagement, traffic and conversions

Not only does successful SEO increase organic traffic, it also results in a higher click-through rate and – most importantly – ends in more conversions.

Local search in particular has become an important part of small and medium-sized businesses’ success.

Find out how to use SEO to target your desired audience within a specific area quickly and efficiently – putting them one step closer to a transaction.

SEO best practices are always being updated

You may have researched SEO a while ago and incorporated everything you learnt but for some reason it isn’t working anymore. Your leads have plateaued and you’re not achieving as many hits on Google anymore.

Regularly attending SEO courses means you’ll be in a better position to re-evaluate your tactics and stay ahead of the competition.

Google makes thousands of changes to its algorithm a year and if you fall too far behind it can be difficult to come back!

SEO is an affordable and cost-effective marketing solution for your business

Being well-educated in the processes of SEO means that you’ll be in a better position to either incorporate it into your marketing strategy yourself or you will be more equipped to brief an external company.

SEO is considered a business investment and, if regularly cultivated, it will benefit your company for years to come. By attending a quality course and implementing it well, it should have a noticeable impact within the first year.

Your competitors are doing it

As we mentioned before, SEO is an ever-changing landscape due to the constant change in Google’s algorithms.

If your competitor is utilising SEO, and doing it well, then they’re more likely to be found online than you. Consequently, they will get the conversions that you deserve.

Book your place today

Your business definitely needs to have an SEO strategy in place if you want it to succeed online. It’s considered one of the most important components of a company’s digital marketing efforts. Contact us today to book your place and reap the benefits – places are filling fast!

Email Stephanie.Allan@macclesfield.ac.uk or call the team at 01625 410015.